Frequently Asked Questions About The Row Bags
Below are the questions that come up most often about the row bags, answered with the parts that can be checked. Prices throughout are observed 2026 market prices recorded in September of that year, not an official price list, since the brand publishes none. Anything that is reported yet unconfirmed is stated plainly rather than smoothed over. Figures taken from resale reports describe observed market behaviour; they are not investment advice. Ready-to-wear and footwear are not dealt with; this is about the bags. Much-repeated claims that cannot be checked have been dropped
Who is behind The Row, and where are the bags made?
Founded in 2006 by Mary-Kate and Ashley Olsen, The Row is based in New York City. Tribeca has housed the design studio since 2012; a Paris office opened in 2011 and a London office arrived in 2019. The name comes from Savile Row in London. Italy is where the bags are made, and the brand’s own product pages carry Made in Italy for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. No more about manufacturing is made public, and any claim about a specific tannery is unverifiable. Own boutiques operate in Los Angeles, New York, London, Paris and Amagansett
Why do the bags carry no logo?
Nothing in the row handbags structured shoulder bags the range carries an exterior logo plaque, branded hardware or a monogram print. Identification works through silhouette, proportion and construction instead. A small, discreet exterior stamp is placed on each bag, generally low on the side where it blends into the leather, and a second stamp is repeated inside. Hardware is palladium-plated and finished matte or brushed, so it registers as weight rather than shine. Nappa, lambskin, calfskin and cotton herringbone line the bags where other houses print logo jacquard, so the linings are luxury materials in their own right. In practice, you cannot place one of these bags from a distance, and many buyers regard that as the point.
What is the price range for a The Row bag?
There is no official price list, since the brand publishes none, so each number below is an observed 2026 market price. Observed prices spanned from $590 for a Double Travel Wallet to $6,900 for the Marco Bag. The line splits into three useful bands: roughly $590 to $1,500 at entry, roughly $1,550 to $3,500 in the middle, roughly $3,600 to $6,900 at the top. Material moves the number more than size does. On the same silhouette, suede is consistently dearer than calfskin. Retailer prices vary, and stock, currency and season all shift the figure, so read the table as a snapshot rather than a quotation.
| Tier | 2026 observed range | Typical models |
|---|---|---|
| Entry | $590–$1,500 | Boone Tote $900, Double Travel Wallet $590, 90’s Bag $1,090, Half Moon $1,390, N/S Park Crossbody $1,290 |
| Middle | $1,550–$3,500 | Alix $1,900, Large Slouchy Banana $2,550, Peggy Clutch $2,900, Bourse Clutch $1,590, Park totes in all sizes |
| Top tier | $3,600 to $6,900 | Marco Bag $6,900, Margaux Shoulder 12 $4,900, Alger Tote $4,900, Agnes 12 $4,400, Soft Margaux 10 $3,650 |
| The suede premium | Varies by silhouette | India 10.00 leather $3,850 versus suede $5,370; Agnes 15 $5,000 versus $5,800 |
Has the Margaux been discontinued?
Nobody outside the brand knows, and the brand has not said. What can be verified is that the Margaux was pulled from third-party retailers during 2025, and that the brand’s own site now shows the Soft Margaux and the Margaux Shoulder rather than the original. Discontinuation itself is widely reported but has never been officially confirmed by the brand. Those two claims are different, and any article merging them goes beyond the evidence. In practice, the original now trades on the secondary market, where the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. Treat the status as unresolved rather than settled.
Margaux or Soft Margaux, what actually changes?
The Soft Margaux is a reworking rather than a rename. What it adds to the original come to protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. Observed at $3,650, the Soft Margaux 10 is 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Soft Margaux 12 shares that construction at 12 x 9 x 7.5 inches, with two card slots and a zip pocket, at $4,350. There is talk of a Soft Margaux 15 at about $4,700; the figure remains unconfirmed. Margaux Shoulder 12, observed at $4,900, is a separate shape with a lambskin lining and elongated tubular handles.
What does the number after a model name mean?
The figure means width in inches, not a size tier or a series code. Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14 all obey the convention. That makes comparison unusually easy, since two bags sharing a number occupy roughly the same width. A major retailer carries there is a leather-and-canvas Margaux 17, approximately 17 x 12 x 9 inches, with an unverified price. Where a name carries N/S or E/W instead, that describes orientation rather than dimension. Master both conventions and you know most of what you need before the bag is in front of you.
How can you tell a real The Row bag from a fake?
There is no public serial number, date code or authenticity card system for these bags, so there is no code to look up and nobody can verify one for you. Authentication is physical instead. Stitching should be machine-precise and evenly dense, with no fraying or wandering lines, and hand-painted edges should show no overflow, bubbling or thin coverage. Real hide is substantial and soft at once and takes light in rather than throwing it back; fakes come across stiff, thin or faintly plasticky. The interior stamp should be sharp and centred, reading the logo and Made in Italy, and on the Margaux the buckles and base feet are engraved. Counterfeits reported through 2024 and 2025 pass photo inspection, which is why in-hand checks and platform authentication dominate the advice.
- Serial numbers, date codes and authenticity cards do not exist here
- Stitching of even density, with clean hand-painted edges
- Interior stamp crisp and centred, reading Made in Italy
- Brushed or matte hardware and a precise action on closing
- The bag should keep its shape empty
Do The Row bags hold their value?
They have on observed market behaviour; treat that as description, not investment advice, and past figures forecast nothing. 97% value retention is the number the Rebag CLAIR 2025 report assigned the brand, carrying it into the unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Individual models varied: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. The same report placed the Hermes Kelly Mini II at 282% and Goyard at 123%, which gives some context. On the softer side, Fashionphile resale was reported up about 44% year over year. Canvas, nylon, sisal and seasonal colours discount, so the strength is concentrated in black and neutral calfskin rather than the line as a whole.
Where do you buy The Row bags?
Direct purchase means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Multi-brand retailers verified as stocking the bags include Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, plus independents such as A’maree’s and Savannahs. Off-price and archive stock goes to The Outnet, where discontinued styles often surface. Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all trade them on the secondary market. Poshmark, eBay and Mercari are also options; sources flag the first two as higher counterfeit risk. Anyone searching for the row for sale needs to know that at least one non-official site uses the brand’s name, so check you are on the brand’s own store before buying direct.
How should I care for one?
No brand-issued care protocol exists, so what follows is material-appropriate general guidance rather than instruction from the label. Overfilling, direct sunlight, heat and rain should be avoided throughout, and storage means the dust bag, lightly stuffed so the shape holds. Work calfskin and grained finishes with a soft dry cloth and use neutral conditioner sparingly. Mostly used as linings, nappa and lambskin are exceptionally soft and mark easily, so a dry cloth is the limit. Suede is the most fragile material in the line and takes a suede brush only, with no leather cream, wet wipes, soap or water-based cleaner. Hardest to rescue are raffia, sisal, canvas and silk or satin pieces: spot-clean only, and expect no forgiveness where water is concerned.